Tuesday, July 24, 2007

BYO goes to Hollywood

Last week, I was invited to eco-evangelize at BPM's green anniversary launch party at the Avalon in Hollywood. It was somewhat last minute, and BYO isn't really set up (yet) for tabling, but fortunately one of my fave groups and main inspiration for BYO The Algalita Marine Research Foundation, was able to lend me their incredible visuals.

In fact, their newest volunteer and fellow anti-plastics superhero Montine Blank drove the materials up from Long Beach and joined me at the event. Montine deserves her own separate post, so I'll hold off on more info and get back to the event......

The idea was to target a youngish, hipster demographic, bringing them into the green scene through a fun, star studded event and hot band line up. Great idea - though the green part could've used a bit more planning.....from what I saw and heard, the vast majority were there for the bands, and weren't all that interested in the 'eco' part.

Still, kudos for the attempt, the idea is solid, next time they should bring the sustainability groups into the planning earlier.

BYO will be making the rounds. Tomorrow were constructing a window display for Patagonia's main street store, CityTV will be doing a "be green" segment on BYO soon, and some more exposure down the line - the message is timely. Lets kick some plASStic!

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